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    Competition and Markets Authority: Final Report Published

    15/01/2015

    The Competition and Markets Authority (CMA) published its final report into the private motor insurance market on 24 September. In many ways the report’s lack of positive action was unsurprising due to the steady communication of reductions in the calculated adverse effect on competition (AEC) and the recent bombshell that the CMA had proposed remedies that were not within its gift or power to implement.

    Given expectations and the thousands of hours insurers have spent in providing evidence to the CMA, the final outcome is extremely disappointing. In their investigation into the private motor insurance industry the only positive action the CMA have taken is in the areas of:

    • Banning wide most favoured nation clauses on aggregator sites
    • Asking the FCA to review the information insurers provide policyholders in relation to the selling of ‘policy add-ons’
    • Insurers providing more comprehensive information as to the cost/benefit of protected NCB

    A timetable has now been published by the CMA detailing the implementation of these measures:

    • Sept 14 / Dec 14; drafting of final orders, including informal consultation with key parties on the drafts
    • Jan 15 / Feb 15; publication of draft final order for public consultation
    • Feb 15 / Mar 15; finalise and make order

    With four CHO members holding a market share of well over 50%, and differences in models less diverse than those of their insurer counterparts, it was much easier for the CHOs to co-ordinate a consistent response in attempting to preserve the status quo. This approach clearly received some traction with the CMA, Alasdair Smith recently suggesting in the press that the results of the consultations were, “decisive.”

    In short the CMA has scrapped all proposed remedies in respect of credit hire. In many respects the market has stagnated for 12 months with a common strapline being ‘let’s see what happens with CMA.’ Now there is a line from which all must move on from. The potential ramifications are:

    • The CHO market will be ‘emboldened’ by the lack of reform
    • The desire of some to remain in the GTA will be reviewed
    • The implementation of a portal for those that remain in the GTA will now be moved higher up the list of priorities
    • A potentially more aggressive referral fee market
    • The expansion and wider implementation of subrogated models

    Keoghs View

    We do not subscribe to the view that the lack of action from the CMA will see the advent of a new wave of aggression from CHOs who feel they have a mandate to take the fight to insurers. If that were the case, why have they not done it before now? In the last four years we have seen the volume credit hire industry consolidate but it has also reacted to the boom and bust market that was. We have witnessed de-scaling of fleets, reduction in repair network sizes and the centralising of operations. Additionally the following upfront costs remain for many:

    • Referral fees to business partners
    • Paying for the cost of the hire vehicle (particularly if cross hired)
    • Paying for the credit repair
    • Paying for the storage
    • Fixed overhead

    As well as adding a number of months onto the cash collection process and increasing their potential liability for costs, our experience is that CHOs tend to recover significantly less than the GTA amount through litigation. Where is the incentive for CHOs to dramatically change approach from that we see today notwithstanding the CMAs findings? If anything, moving forward, we see the large CHOs having an increased appetite for the creation of a portal and/or the increased use of protocols.

    The failure by the CMA to adequately address the real and significant issues facing insurers in relation to credit hire, and in particular to close down practices that clearly do not benefit the consumer, means that insurers will now have to re-appraise existing strategies in relation to non-fault claims and subrogated models. How these strategies and models develop will have just as important an influence on the development of the market as the reaction of credit hirers.

    Author

    John Gibson

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