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    “Lead Manufacturers” for Insurance Products: a new spin on the subscription market

    08/01/2026

    Introduction

    The FCA’s 9 December 2025 Policy Statement (PS25/21) allows insurers who jointly manufacture an eligible insurance product to agree – for the first time – that a ‘lead firm’ is solely responsible for complying with FCA Handbook PROD 4.2 on behalf of the other co-manufacturers.

    It’s important to stress that this makes no difference to existing subscription agreement arrangements dealing with delegation of underwriting and claims authority to lead insurers.

    It does, however, take the idea of a ‘leading insurer’ into new territory.

    What is PROD 4.2?

    PROD 4.2 requires firms to have robust systems for designing, monitoring, reviewing and distributing eligible insurance products, inter alia to ensure the products offer fair value, as well as to take corrective action where insurance products are detrimental to customers.

    This means firms must maintain, operate and review a proportionate and appropriate approval process, recorded in a “product oversight and governance policy”, for each new insurance product or “significant adaptation” of an existing insurance product (i.e. changes to coverage, costs, exclusions, excesses, limits, conditions or any other significant change).

    What contracts does PROD 4.2 apply to?

    PROD 4.2 applies to insurance products other than:

    • “specialist risk contracts”, e.g. aviation, shipping and goods in transit insurance;
    • insurance of “larger commercial customers” i.e. where the “main insured” who makes “arrangements preparatory to the conclusion of the contract” has less than £6.5 million (or currency equivalent) annual turnover and (1) less than 50 employees or (2) a balance sheet of under GBP 5m (or currency equivalent); and
    • bespoke, i.e. ‘tailor made’, insurance products.

    In other words, it applies to standard-form insurance products for consumers and SMEs for non-specialist risks.

    What was the position before 9 December 2025?

    Under the previous rules, where more than one firm manufactured an eligible insurance contract, each “co-manufacturer” firm was equally responsible for PROD 4.2 compliance.

    The rules say co-manufacturing firms must have a written agreement setting out (1) their collaboration to comply with the PROD 4.2 requirements, (2) procedures to identify the target markets, and (3) their respective roles in the product approval process.

    This remains the default position.

    What’s changed?

    The change from 9 December 2025 is that, for insurance products manufactured by more than one firm, under PROD 4.2.14-AR the co-manufacturers can select one insurer – the “lead” – to be responsible for complying with the PROD 4.2 rules.

    Products manufactured by brokers, coverholders or managing general agents cannot be ‘led’ by a single insurer, however. Furthermore, the “lead manufacturer” cannot be a broker, coverholder or managing general agent.

    So, who can “lead”?

    The lead must be an insurer or Lloyd’s managing agent which:

    • has significant involvement in manufacturing the insurance product, being (1) the firm that creates, develops or designs the main aspects of the insurance product or (2) if two or more firms create, develop or design the main aspects of the insurance product equally, the firm with the largest share of the risk. If creation, development, design and percentage risk participation are all equally shared, any qualifying firm can lead; and
    • is authorised in writing by all the co-manufacturers.

    “Lead Manufacturer” Agreements

    Where there is a “lead manufacturer”, all co-manufacturing firms must agree unambiguously and in writing that:

    • the lead is solely responsible for compliance with PROD 4.2 (including any aspects carried out by a non-lead firm);
    • the lead accepts any and all liability arising out of any breach of PROD 4.2 (although the lead may seek indemnities from non-lead co-manufacturers); and
    • the non-leads will cooperate with the lead and share all information the lead reasonably requires in a timely manner so the lead can comply with PROD 4.2.

    If the lead manufacturer agreement does not set out these matters unambiguously then the default rules will apply, and each co-manufacturer retains its own responsibility to comply with PROD 4.2. Since parties entering a lead manufacturer agreement presumably intend it to be effective, it is important that the agreement is “unambiguous”, as PROD 4.2.14 requires.

    Conclusion

    Compliance with PROD 4.2 is onerous, so assigning one insurer as lead manufacturer may have its attractions. Co-manufacturers should, however, take care to draft unambiguous lead manufacturer agreements, and lead manufacturers may want to consider the terms on which they agree to lead – including any indemnities from fellow manufacturers.

    For more guidance and/or drafting advice, please contact our expert team.

     

    Andrew Schütte - Partner

    ASchutte@keoghs.co.uk

     

    Neema Daniel - Assistant Solicitor

    NDaniel@keoghs.co.uk

     

     

    Andrew Schütte
    Author

    Andrew Schütte
    Partner
    Head of Reinsurance

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